I looked at old ironmongers' signs (BOTTOM LEFT) - finding that it was the place you went to get candles in Victorian times so, an important place. The bush sign shown (BOTTOM RIGHT) denotes a local wine found in Vienna. The metallic pattern (RIGHT) is a picture often hung in old ironmongers to advertise the masses of screws and nails, courtesy of an Alan Fletcher book. A wayfinding book reiterates that the best advertising is often the goods themselves outside shops. This all encouraged me to think about the reappropriation of objects in the visual language of wayfinding, in 3D. As well as the symbols touched on here, I started to think about how we actually navigate, hierarchical choices, searching for landmarks, asking local 'experts' and adding it all to our cognitive maps.