I was starting to think about how to apply all this to the final outcome. Imaginary (independent) product advertising, wayfinding in space/ cyberspace and parallels, journey to buy a loaf of bread, generating imagined worlds... The cyberspace one was interesting but I wasn't doing anything digitally and it wasn't quite what I'd been exploring. The bread thing was a bit banal, the advertising one was hard to link to maps and wayfinding. The imaginary worlds mapping would be great, I had researched people's favourite stories etc. so found this interesting. The hub cap I found reminded me of J.G. Ballard's Concrete Island - the character crashes his car and gets stuck on a traffic island throughout the entire book...Comic book cartography was also visited.