The next round of feedback suggested that it wasn't 100 per cent clear what was happening. Also I had gone a little bit away from the format. I also thought that the graphics were a little negative, and although critical analysis was good, I wanted something positive, which was what the little booklet listing people's 'places of desire' did. I took another step back and considered an earlier idea, a You Are Here map, a stand alone map situated in the place. I could incorporate the positives from the booklet and advertise an area such as Archway, by possibly doing a bit more research to uncover people's secret spots in the area, and show materials in a positive light and I also wanted to keep the visibility/ invisibility concept but to show of nice places. I thought that the materials/ textures part could replace the objects phase of the previous work, and could also serve to give identity to an area when organised, almost like a flag. The gradient of visibility should be appealing, and the signs concentration prints could highlight nice eating spots, etc. It was also mentioned the colours on the previous poster were a bit bland and I should really consider past good design when trying this. The image here is from a Per Mollerup book, who mentions that a function of signs can be to lend identity.